From large and local big box stationery store with a printing department all the way to small independent online only printing services it can be quite a challenge when trying to pick which from the plethora of options is going to best provide you with all the necessary aspects of your printing requirements.
It can quickly become overwhelming when trying to sift through the endless array of options, printing services can all seem the same when you first start the investigation process but there are a few ways to determine which will provide the greatest results. There are two aspects of printing services that are of the utmost importance when trying to determine which printer will create the product closest to what you hoped. If you can get these right, the rest would follow.
The first of the two is ink quality. Some people, misinformed individuals, are under the impression that all ink is created equal, this is not the case and it is important to understand that when making your decision. The second and possibly more important aspect is paper stock density. Printing services that offer low cost brochures are nothing without their paper and it is vital to take that into consideration when you are making you final decision.