With Internet marketing and search engine optimization (SEO) now essential components to owning a business website, most web designers are adding SEO to their arsenal of capabilities.
The concern is that a large part of these self-proclaimed SEO/web designers fails to completely understand the whole picture of organic SEO. The methods to effectively optimize a website are drastically evolving.
And although anybody can do keyword research and write Meta tags and page replicate, many site designers miss the mark with SEO through a site's back-end.
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Whether you are considering hiring a designer or full-service web design company, it's very important that your provider is aware of what he or she's doing if SEO is demanded.
In essence, respecting the SEO-friendly elements of a website is a must through the web design procedure. In this guide, we cover a few special areas that web designers (or businesses employing a web designer) must be conscious of when constructing a well-optimized website.
Search Friendly CMS
Many site providers design their websites around a CMS platform or content management system such as Word Press. Though these search engine optimization elements are important to possess keyword optimized each page, a search favorable CMS goes well beyond what an SEO plug-in can provide.
The actual difference maker in having an SEO-friendly CMS centers on the programming structure of the website. Some web designers, although creative, will utilize very graphic intensive concepts that could diminish a site's SEO potential. Others are capable of balancing aesthetics with nominal, search-friendly coding.