Shopify has become a very popular e-commerce app, and Worldwide Brands has been the largest directory of certified wholesalers and drop shippers since it was founded in 1999. They are both leaders in their respective fields, so why are they so rarely used together?
Shopify’s simplicity is it’s key feature – it’s possible to set up a new online store in hours and import all your products form other sites using apps like Oberlo or Dropified. These apps work with other stores and suppliers like DHGate, Ali Express and Amazon, allowing users to import products, manage prices and even fulfil and track drop shipped orders.
The problem with Worldwide Brands is that it does not integrate with any apps, and therefore does not allow this sort of functionality when used with Shopify – it’s very manual and slow to set up an online store using Worldwide Brands as you have to contact each supplier and buy products from them individually.
This is why Worldwide Brands isn’t more popular – it’s just too manual compared to the alternatives, like Ali Express and DHGate.
However, there are some significant advantages to using Worldwide Brands as well – all of their suppliers are fully certified and guaranteed to be legitimate and among the 16 million products they have from US based suppliers, you’re likely to find a lot of unique products that can be shipped much faster than form suppliers based in China.